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Recent Posts

Beyond Omnichannel: 5 Steps Towards Channel-Less CX in Thailand Integrated Communications Marketing: Why Connected Services are Important in the Age of AI Discoverability Thailand PR and GEO Agencies: 3 Models, Which One Is Best for You?
Unhinged Marketing and Gen Z Brand Culture
June 4, 20264 min read

Why Brands Are Going Off-Script. And Why Gen Z Loves It.

Unhinged marketing is redefining how brands connect with Gen Z. By dropping over-polished messaging and engaging directly with internet culture, brands are earning real attention, relevance, and trust. This article explores why going off-script…

Branding Read Article
Your Brand Has 1.3 Seconds to Win Gen Z
June 4, 20264 min read

Your Brand Has 1.3 Seconds to Win Gen Z — Miss It, and You’re Invisible

Your brand has 1.3 seconds to earn attention. Sometimes less. Blink once, and the feed has already moved on. On platforms like…

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Use PR to Support SEO and Increase Organic Visibility
June 4, 20263 min read

5 Ways PR Supports SEO and Increases Organic Visibility

Discover how PR can boost SEO, build authority, increase branded search, and improve organic visibility. A practical guide from Foundeast, a PR…

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Digital Marketing in 2026: 7 Shifts Thailand Brands Need to Prepare For Now
June 4, 20265 min read

Digital Marketing in 2026: 7 Growth Driven Shifts Thailand Brands Should Prepare For Now

A clear, direct, and engaging breakdown of the biggest digital marketing trends shaping Thailand in 2026—from AI search and creator ecosystems to…

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Thai Gen Z Marketing
June 4, 20262 min read

5 Ways to Make Your Thai Gen Z Marketing – Including for LGBTQ+ Youth – Powerful

Thai Gen Z — including LGBTQ+ youth — are redefining brand strategy with a new demand for authenticity, cultural nuance, and emotionally…

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Starbucks Central World
June 4, 20265 min read

5 Reasons Starbucks’ Big Brand Pivot in the U.S. Isn’t Working — While Thailand’s Stores Stay Full

For more than two decades, the Starbucks brand has been a symbol of modern café culture. But as the company attempts a…

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Foundeast

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Integrated PR & marketing agency headquartered in Bangkok with teams in Vietnam and the United States.

Bangkok, Thailand

United Tower Building, 16th Fl., 333/22 Sukhumvit 55 (Thonglor 17), Sukhumvit Road, Khlong Tan Nuea, Wattana, Bangkok 10110 Thailand

HCMC, Vietnam

Level 46, Bitexco Financial Tower, 2 Hai Trieu Street, District 1, Ho Chi Minh City 700000 Vietnam

Dallas, Texas, USA

United States — North American support and international communications.

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