Ho Chi Minh City



Ho Chi Minh City



Traditional Media vs. Influencers: Navigating the Marketing Landscape

In today’s digitally-driven world, marketing strategies often revolve around two key avenues: traditional media and influencer marketing. Both offer unique opportunities to reach target audiences, but understanding their differences and respective strengths is crucial for crafting an effective marketing campaign. Let’s explore the dynamics of traditional media versus influencer marketing, focusing on validation, conversion, and overall impact.

Validation and Credibility:

●     Traditional Media: Established outlets such as newspapers, magazines, television, and radio have a long history of credibility. Being featured in respected publications or appearing on reputable TV channels can lend legitimacy to a brand or product.

●     Influencers: Influencers, on the other hand, often build their credibility through authenticity and relatability. Their followers trust their opinions and recommendations, viewing them as peers rather than distant media figures.

Reach and Engagement:

●     Traditional Media: While traditional media can offer broad reach, engagement levels may vary. Advertisements in newspapers or magazines may be overlooked, and TV commercials can be skipped or ignored.

●     Influencers: Influencers typically have niche audiences that are highly engaged. Their followers actively seek out their content and are more likely to interact with sponsored posts, leading to higher levels of engagement and potential for conversion.

Conversion and ROI:

●     Traditional Media: Measuring the direct impact of traditional media on conversion can be challenging. While it can contribute to brand awareness and consideration, tracking conversions from a print ad or TV commercial to a purchase is often indirect and difficult to quantify.

●     Influencers: Influencer marketing often provides more tangible metrics for conversion and ROI. Through trackable links, promo codes, or affiliate marketing partnerships, brands can directly measure the impact of influencer collaborations on sales and conversions.

Adaptability and Flexibility:

●     Traditional Media: Traditional media campaigns typically require longer lead times and greater financial investment. Changes or adjustments to campaigns can be cumbersome and costly.

●     Influencers: Influencer marketing offers greater flexibility and agility. Brands can quickly pivot strategies based on audience feedback or market trends, and collaborations can range from long-term partnerships to one-off sponsored posts.

Audience Targeting and Personalization:

●     Traditional Media: While traditional media can reach a wide audience, targeting specific demographics can be challenging. Advertisements are often broadcast to a general audience rather than tailored to individual preferences.

●     Influencers: Influencers excel at niche targeting and personalization. Brands can partner with influencers whose followers align with their target demographics, ensuring that marketing messages resonate with the right audience segments.

Navigating the dynamic landscape of marketing requires a nuanced understanding of both traditional media and influencer marketing. At Foundeast, we emphasize the significance of leveraging the strengths of each avenue to achieve our clients’ objectives. As a leading marketing agency in Bangkok, we work closely with our clients to craft strategies that harness the broad reach and credibility of traditional media, while also capitalizing on the targeted engagement and measurable ROI offered by influencer collaborations. By aligning strategies with our clients’ ultimate goals and leveraging the power of both traditional media and influencers, we ensure their marketing efforts are effective, impactful, and ultimately successful.

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Beyond Data, We Decode Markets: Empower Your Business with Strategic Research

We provide insights that empower businesses to make data-driven decisions. Our dedicated team employs a multifaceted approach, leveraging both quantitative and qualitative research methods to capture the intricacies of the market landscape. From competitor analysis and consumer behavior studies to trend forecasting, we delve deep into market dynamics, ensuring our clients gain a nuanced understanding of their industry. Our market research services extend beyond just data collection; we interpret the findings in a way that aligns with your business objectives. Whether you are entering a new market, launching a product, or refining your existing strategies, our research equips you with the knowledge needed to navigate challenges and seize opportunities.

Case Study


Foundeast conducted a months-long research project for UNICEF to determine how it can best leverage social media to facilitate new partnerships.

Web Design and Development that Ensure Campaign Success

Our website design and development services support awareness and lead generation objectives. We ensure that your website is not only visually appealing but also functional and responsive across various platforms. From compelling content to captivating visuals, our team excels in creating engaging and informative content that aligns with your campaign goals. Our commitment to flexibility extends beyond just a choice of web builders; we adapt to the evolving needs of your campaign, swiftly incorporating updates and enhancements.

Case Study

G-Fair Korea in Bangkok

Foundeast created its local website, marketing the event to drive all attendee registrations, producing the event’s video, promoting it with top tier Thailand media coverage, and conducting operations.

Events Management and Marketing from End to End

Experience seamless event execution with our agency’s comprehensive suite of services that span across every facet of management, from booking registrants to production and logistics. When it comes to booth design and construction, we pride ourselves on transforming spaces into immersive brand showcases. From meticulous planning to flawless execution, we take care of every detail to ensure a smooth and efficient event flow. Whether it’s coordinating transportation, managing equipment, or handling on-site operations, we guarantee a stress-free experience for both organizers and attendees.

Case Study

Italian Trade Agency

Foundeast was responsible for comprehensive event services for the Italian Trade Agency at THAIFEX-Anuga Asia 2022, Thailand’s largest annual FMCG event.

Video Production and Photography that Builds Brands and Boosts Performance

Elevate your visual storytelling with our comprehensive video production and photography services, curated by an agency boasting a diverse pool of creatives. Our team delivers visual content that goes beyond the ordinary, capturing the essence of your brand or message with insight and creativity. From concept development to the final edit, our video production services are tailored to meet your unique needs, ensuring a blend of innovation and narrative depth.

Case Study

Royal Bangkok Sports Club

Foundeast designed and developed a new website and produced a new brand video for the Royal Bangkok Sports Club, Thailand’s oldest and most prestigious sporting facility.

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We provide top-notch PR services throughout and beyond Southeast Asia, reaching clients on a global scale. Our comprehensive suite of public relations capabilities includes expertly activated press releases and press conferences, tailored to drive your brand’s awareness. From developing compelling public relations materials and securing coveted feature coverage in top tier media to shaping impactful key messaging, Foundeast is your partner in building and maintaining a positive public image. Our media monitoring, crisis communications, and media training services safeguard your brand’s reputation.

Case Study


Foundeast booked media and influencers for the World Teqball Championships 2023, held in Bangkok and for the first time outside Europe.

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Our comprehensive approach to digital encompasses a spectrum of strategies. We specialize in social content creation, social channel management, influencer marketing, social advertising, and search advertising campaigns. Our unwavering commitment sets us apart; achieving goals from awareness to lead generation through the meticulous implementation of the right strategy or seamless combination of strategies. Whether it’s fostering engagement through compelling social content or maximizing reach through influencer collaborations, we implement bespoke solutions that resonate with your target audience.

Case Study


Foundeast supported the activities of Dow’s Beauty and Personal Care division in Singapore & Thailand, beginning with an influencer activity at the Thailand Dow headquarters and B2B lead generation for in-cosmetics and Cosmex 2022.