Ho Chi Minh City



Ho Chi Minh City



The Rise of KOL in 2024


In 2024, influencer marketing has solidified its position as a dominant force in the advertising landscape, experiencing a remarkable rise in prominence. With the saturation of traditional advertising channels and the ever-increasing skepticism towards overt brand messaging, companies are turning to influencers to authentically connect with their target audiences. Social media platforms remain the primary battleground for influencer marketing, with Instagram, TikTok, and YouTube leading the charge. These platforms offer unparalleled reach and engagement, allowing influencers to cultivate loyal followings and wield significant influence over consumer behavior.

The evolution of influencer marketing strategies has led to more sophisticated and nuanced approaches. Brands are no longer solely focused on partnering with mega-influencers with millions of followers. Instead, they are diversifying their portfolios by collaborating with micro and nano-influencers who boast smaller but highly engaged audiences. This shift allows brands to tap into niche markets and foster genuine connections with consumers who value authenticity over mass appeal.

In addition to traditional social media platforms, emerging technologies such as virtual reality (VR) and augmented reality (AR) are opening up new avenues for influencer marketing. Virtual influencer personas, powered by AI and CGI, are blurring the lines between reality and fiction, captivating audiences with their curated lifestyles and aspirational content. As consumers become increasingly immersed in virtual experiences, brands are leveraging these technologies to create innovative and immersive campaigns that resonate with digital-native audiences.

Despite its meteoric rise, influencer marketing is not without its challenges. As the industry matures, issues surrounding transparency, authenticity, and regulatory compliance have come to the forefront. Influencers are under increasing pressure to disclose sponsored content transparently, and regulatory bodies are cracking down on deceptive practices. In response, influencers and brands alike are prioritizing authenticity and integrity, striving to build genuine relationships with their audiences based on trust and transparency. As influencer marketing continues to evolve, navigating these challenges will be crucial in maintaining its effectiveness and credibility in the years to come.

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Beyond Data, We Decode Markets: Empower Your Business with Strategic Research

We provide insights that empower businesses to make data-driven decisions. Our dedicated team employs a multifaceted approach, leveraging both quantitative and qualitative research methods to capture the intricacies of the market landscape. From competitor analysis and consumer behavior studies to trend forecasting, we delve deep into market dynamics, ensuring our clients gain a nuanced understanding of their industry. Our market research services extend beyond just data collection; we interpret the findings in a way that aligns with your business objectives. Whether you are entering a new market, launching a product, or refining your existing strategies, our research equips you with the knowledge needed to navigate challenges and seize opportunities.

Case Study


Foundeast conducted a months-long research project for UNICEF to determine how it can best leverage social media to facilitate new partnerships.

Web Design and Development that Ensure Campaign Success

Our website design and development services support awareness and lead generation objectives. We ensure that your website is not only visually appealing but also functional and responsive across various platforms. From compelling content to captivating visuals, our team excels in creating engaging and informative content that aligns with your campaign goals. Our commitment to flexibility extends beyond just a choice of web builders; we adapt to the evolving needs of your campaign, swiftly incorporating updates and enhancements.

Case Study

G-Fair Korea in Bangkok

Foundeast created its local website, marketing the event to drive all attendee registrations, producing the event’s video, promoting it with top tier Thailand media coverage, and conducting operations.

Events Management and Marketing from End to End

Experience seamless event execution with our agency’s comprehensive suite of services that span across every facet of management, from booking registrants to production and logistics. When it comes to booth design and construction, we pride ourselves on transforming spaces into immersive brand showcases. From meticulous planning to flawless execution, we take care of every detail to ensure a smooth and efficient event flow. Whether it’s coordinating transportation, managing equipment, or handling on-site operations, we guarantee a stress-free experience for both organizers and attendees.

Case Study

Italian Trade Agency

Foundeast was responsible for comprehensive event services for the Italian Trade Agency at THAIFEX-Anuga Asia 2022, Thailand’s largest annual FMCG event.

Video Production and Photography that Builds Brands and Boosts Performance

Elevate your visual storytelling with our comprehensive video production and photography services, curated by an agency boasting a diverse pool of creatives. Our team delivers visual content that goes beyond the ordinary, capturing the essence of your brand or message with insight and creativity. From concept development to the final edit, our video production services are tailored to meet your unique needs, ensuring a blend of innovation and narrative depth.

Case Study

Royal Bangkok Sports Club

Foundeast designed and developed a new website and produced a new brand video for the Royal Bangkok Sports Club, Thailand’s oldest and most prestigious sporting facility.

Converting Potential into Performance: Unparalleled International PR Expertise

We provide top-notch PR services throughout and beyond Southeast Asia, reaching clients on a global scale. Our comprehensive suite of public relations capabilities includes expertly activated press releases and press conferences, tailored to drive your brand’s awareness. From developing compelling public relations materials and securing coveted feature coverage in top tier media to shaping impactful key messaging, Foundeast is your partner in building and maintaining a positive public image. Our media monitoring, crisis communications, and media training services safeguard your brand’s reputation.

Case Study


Foundeast booked media and influencers for the World Teqball Championships 2023, held in Bangkok and for the first time outside Europe.

Where Engagement Meets Conversion: Making Every Interaction Count

Our comprehensive approach to digital encompasses a spectrum of strategies. We specialize in social content creation, social channel management, influencer marketing, social advertising, and search advertising campaigns. Our unwavering commitment sets us apart; achieving goals from awareness to lead generation through the meticulous implementation of the right strategy or seamless combination of strategies. Whether it’s fostering engagement through compelling social content or maximizing reach through influencer collaborations, we implement bespoke solutions that resonate with your target audience.

Case Study


Foundeast supported the activities of Dow’s Beauty and Personal Care division in Singapore & Thailand, beginning with an influencer activity at the Thailand Dow headquarters and B2B lead generation for in-cosmetics and Cosmex 2022.