Ho Chi Minh City



Ho Chi Minh City



Navigating Cross-Cultural Terrain: Foundeast’s Approach to Southeast Asian Marketing


In today’s interconnected digital landscape, the ability to navigate cross-cultural boundaries is paramount for businesses aiming to expand their reach in diverse markets. Foundeast, headquartered in Bangkok and with a local office in Vietnam, has mastered this, particularly in regions like Thailand, Vietnam, and Indonesia. Through a combination of influencer marketing and interactive brand experiences, Foundeast elevatez brand awareness and activation, setting a precedent for effective cross-cultural marketing strategies in Southeast Asia.

Understanding Cultural Dynamics

One of the core principles that Foundeast adheres to is a deep understanding of the cultural nuances within each target market. In Thailand, where the agency is based, cultural traditions, and societal norms heavily influence consumer behavior and preferences. With a dedicated office in Vietnam, Foundeast possesses local expertise and insights into the Vietnamese market, enabling us to craft strategies that resonate with the local audience. Similarly, Indonesia boasts unique cultural identities that must be considered when crafting marketing strategies. Foundeast recognizes the importance of tailoring marketing efforts to resonate with the values and traditions of each country, thereby fostering genuine connections with the local audiences.

Leveraging the Power of Influencers

Influencer marketing has emerged as a powerful tool for brands to engage with audiences authentically. Foundeast harnesses the influence of local personalities and influencers who hold sway over their respective communities. By partnering with influencers who align with the brand’s values and target demographic, Foundeast is able to amplify messages and establish credibility within the local market. These influencers serve as cultural ambassadors, bridging the gap between brands and their audiences, and facilitating a deeper level of engagement.

Driving Brand Awareness and Activation

The ultimate goal of Foundeast’s cross-cultural marketing approach is to drive both brand awareness and activation. Through strategic influencer partnerships and interactive experiences, Foundeast cultivates a sense of familiarity and affinity with the target audience, leading to increased brand visibility and recognition. Moreover, by creating memorable brand interactions, Foundeast inspires consumers to take action, whether it’s making a purchase, signing up for a newsletter, or participating in a social media campaign.

Foundeast’s Success in Thailand, Vietnam, and Indonesia

Foundeast’s innovative cross-cultural marketing strategies yield tangible results in key markets such as Thailand, Vietnam, and Indonesia. By collaborating with local influencers such as popular bloggers, social media personalities, and celebrities, Foundeast is able to generate buzz and excitement around client campaigns.

As Southeast Asia continues to emerge as a key region for brands seeking growth opportunities, mastering the art of cross-cultural marketing becomes increasingly essential. Foundeast, with its headquarters in Bangkok and a local office in Vietnam, along with its expertise in Indonesia, exemplifies the potential for success in this diverse and dynamic region. By leveraging the power of influencers, local expertise, and creating interactive brand experiences, Foundeast not only enhances brand awareness but also drives meaningful brand activation, setting the stage for continued expansion and success in Thailand, Vietnam, Indonesia, and across Southeast Asia.

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Beyond Data, We Decode Markets: Empower Your Business with Strategic Research

We provide insights that empower businesses to make data-driven decisions. Our dedicated team employs a multifaceted approach, leveraging both quantitative and qualitative research methods to capture the intricacies of the market landscape. From competitor analysis and consumer behavior studies to trend forecasting, we delve deep into market dynamics, ensuring our clients gain a nuanced understanding of their industry. Our market research services extend beyond just data collection; we interpret the findings in a way that aligns with your business objectives. Whether you are entering a new market, launching a product, or refining your existing strategies, our research equips you with the knowledge needed to navigate challenges and seize opportunities.

Case Study


Foundeast conducted a months-long research project for UNICEF to determine how it can best leverage social media to facilitate new partnerships.

Web Design and Development that Ensure Campaign Success

Our website design and development services support awareness and lead generation objectives. We ensure that your website is not only visually appealing but also functional and responsive across various platforms. From compelling content to captivating visuals, our team excels in creating engaging and informative content that aligns with your campaign goals. Our commitment to flexibility extends beyond just a choice of web builders; we adapt to the evolving needs of your campaign, swiftly incorporating updates and enhancements.

Case Study

G-Fair Korea in Bangkok

Foundeast created its local website, marketing the event to drive all attendee registrations, producing the event’s video, promoting it with top tier Thailand media coverage, and conducting operations.

Events Management and Marketing from End to End

Experience seamless event execution with our agency’s comprehensive suite of services that span across every facet of management, from booking registrants to production and logistics. When it comes to booth design and construction, we pride ourselves on transforming spaces into immersive brand showcases. From meticulous planning to flawless execution, we take care of every detail to ensure a smooth and efficient event flow. Whether it’s coordinating transportation, managing equipment, or handling on-site operations, we guarantee a stress-free experience for both organizers and attendees.

Case Study

Italian Trade Agency

Foundeast was responsible for comprehensive event services for the Italian Trade Agency at THAIFEX-Anuga Asia 2022, Thailand’s largest annual FMCG event.

Video Production and Photography that Builds Brands and Boosts Performance

Elevate your visual storytelling with our comprehensive video production and photography services, curated by an agency boasting a diverse pool of creatives. Our team delivers visual content that goes beyond the ordinary, capturing the essence of your brand or message with insight and creativity. From concept development to the final edit, our video production services are tailored to meet your unique needs, ensuring a blend of innovation and narrative depth.

Case Study

Royal Bangkok Sports Club

Foundeast designed and developed a new website and produced a new brand video for the Royal Bangkok Sports Club, Thailand’s oldest and most prestigious sporting facility.

Converting Potential into Performance: Unparalleled International PR Expertise

We provide top-notch PR services throughout and beyond Southeast Asia, reaching clients on a global scale. Our comprehensive suite of public relations capabilities includes expertly activated press releases and press conferences, tailored to drive your brand’s awareness. From developing compelling public relations materials and securing coveted feature coverage in top tier media to shaping impactful key messaging, Foundeast is your partner in building and maintaining a positive public image. Our media monitoring, crisis communications, and media training services safeguard your brand’s reputation.

Case Study


Foundeast booked media and influencers for the World Teqball Championships 2023, held in Bangkok and for the first time outside Europe.

Where Engagement Meets Conversion: Making Every Interaction Count

Our comprehensive approach to digital encompasses a spectrum of strategies. We specialize in social content creation, social channel management, influencer marketing, social advertising, and search advertising campaigns. Our unwavering commitment sets us apart; achieving goals from awareness to lead generation through the meticulous implementation of the right strategy or seamless combination of strategies. Whether it’s fostering engagement through compelling social content or maximizing reach through influencer collaborations, we implement bespoke solutions that resonate with your target audience.

Case Study


Foundeast supported the activities of Dow’s Beauty and Personal Care division in Singapore & Thailand, beginning with an influencer activity at the Thailand Dow headquarters and B2B lead generation for in-cosmetics and Cosmex 2022.