Anna Protasova leads Foundeast’s operations in Vietnam, overseeing client strategy, business development, and the delivery of integrated communications programmes for companies operating in or entering the Vietnamese market.
With more than a decade of experience in marketing communications, digital strategy, and brand development, Anna has worked across international agency environments, established Vietnamese companies, and fast-growing businesses. Her experience includes senior roles with FPT Telecom and Cốc Cốc, one of Vietnam’s leading digital technology companies.
Anna specialises in market entry strategy, integrated campaign planning, digital branding, and building visibility in rapidly developing markets. Her understanding of Vietnam’s business environment and consumer landscape enables her to translate international brand objectives into locally relevant strategies and effective execution.
At Foundeast, Anna connects the agency’s international capabilities with on-the-ground knowledge of Vietnam. She helps Vietnamese companies communicate with wider regional and global audiences while supporting international organisations seeking to establish credibility, strengthen their market presence, and pursue sustainable growth in Vietnam.
